XPENG P7

Consumer Product

Consumer Product

Year

2019

Client

XPENG

Service

UI, UX, Motion Design

OS level motion design for premium EV HMI experience

© XPENG P7

Real problem

  • When menus snapped between states, drivers lost their place and feels disconnected.

  • In a car, that's not a polish thing — it's a wayfinding thing.

  • Motion had to be the system that kept people oriented and needs to be unified across the devices.

Process

Codified the motion principles with the lead and engineers, so the language could extend beyond the menu to the rest of the OS