About Me.

© 2013-25

© 2013-25

yiguan.liu@outlook.com

+44 7784 365080

I’m Yiguan Liu — a visual designer, creative developer and technical artist based in UK, with strong foundation in real-time engine, web-based platforms, and spatial design.

I build next-generation spatial computing platforms at the intersection of AI, real-time systems, and human experience—scaling from tools to companies.

Services

1. Visual System

Creating thoughtful, cohesive brand identities that reflect your story and values, from logo design and typography to color palettes and brand guidelines.

2. Design Engineering

Designing intuitive, elegant websites that balance aesthetics and usability. Whether it's a portfolio, landing page, or full site, I craft digital experiences that connect.

3. Motion Design

Capturing authentic, atmospheric visuals that enhance your brand and tell a story — including lifestyle, editorial, product, and brand photography.

4. Tool Development

Designing visuals for both digital and print, including social media assets, lookbooks, packaging, posters, and other creative collateral.

Services

1. Visual System

Creating thoughtful, cohesive brand identities that reflect your story and values, from logo design and typography to color palettes and brand guidelines.

2. Design Engineering

Designing intuitive, elegant websites that balance aesthetics and usability. Whether it's a portfolio, landing page, or full site, I craft digital experiences that connect.

3. Motion Design

Capturing authentic, atmospheric visuals that enhance your brand and tell a story — including lifestyle, editorial, product, and brand photography.

4. Tool Development

Designing visuals for both digital and print, including social media assets, lookbooks, packaging, posters, and other creative collateral.

Software Stack

Framer

No-code web design.

Framer

No-code web design.

Figma

General Design Tool

Figma

General Design Tool

Photoshop

Image editing

Photoshop

Image editing

Illustrator

Graphic design

Illustrator

Graphic design

Javascript

Front end development

Javascript

Front end development

Spline

3D design

Spline

3D design

Experience

Download CV

Download

Freelance Digital Designer & Photographer

France & International

'13 - present

Working with brands, agencies, and creatives to craft visual identities, design engaging websites, and capture photography that tells authentic stories. Projects range from brand launches to editorial campaigns.

Freelance Digital Designer & Photographer

France & International

'13 - present

Working with brands, agencies, and creatives to craft visual identities, design engaging websites, and capture photography that tells authentic stories. Projects range from brand launches to editorial campaigns.

Senior Digital Designer

Creative Agency, Paris

'16 - 2018

Led design projects for lifestyle, fashion, and cultural brands. Oversaw concept development, UI/UX design, and visual direction while collaborating closely with copywriters, developers, and photographers.

Senior Digital Designer

Creative Agency, Paris

'16 - 2018

Led design projects for lifestyle, fashion, and cultural brands. Oversaw concept development, UI/UX design, and visual direction while collaborating closely with copywriters, developers, and photographers.

Graphic Designer & Photographer

Boutique Studio, Lyon

'14 - 2016

Created branding, print materials, and social media visuals for small to mid-sized businesses. Handled in-house photography for campaigns, products, and brand content.

Graphic Designer & Photographer

Boutique Studio, Lyon

'14 - 2016

Created branding, print materials, and social media visuals for small to mid-sized businesses. Handled in-house photography for campaigns, products, and brand content.

Junior Designer

Design Studio, Marseille

'13 - 2014

Assisted in the creation of brand assets, editorial layouts, and basic web designs. Supported senior designers and contributed to photography shoots, gaining hands-on experience in multidisciplinary creative work.

Junior Designer

Design Studio, Marseille

'13 - 2014

Assisted in the creation of brand assets, editorial layouts, and basic web designs. Supported senior designers and contributed to photography shoots, gaining hands-on experience in multidisciplinary creative work.

Years of experience

12+

Satisfied clients

50

Projects completed

100+

Industry awards

6

Achievements

'24

Best Digital Design

European Design Awards

'23

Visual Storytelling Excellence

International Photography Awards

'22

Honorable Mention

Awwwards

'21

Gold Award for Brand Identity

French Design Awards

'20

Photography Excellence Award

Paris Creative Expo